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Uncovering Customer Insight in Big Data

Featured Webinar: November 1, 2012

Big Data is both a major problem and an exciting opportunity for the modern enterprise. As companies start to launch Big Data initiatives and begin collecting massive amounts of information from a wide variety of sources, they often begin by scaling up their infrastructure and investing in new, flexible data storage and management solutions. Yet once they are able to collect and store this data, they often falter at the final step – finding the real value and insight in the mountain of information they have collected.

In this webinar, Aberdeen and Nuevora will share findings from recent research into the Big Data movement, including the strategies top performing organizations are using to get the largest impact from their Big Data initiatives. A concrete example will be presented by Nuevora’s customer who will discuss their experience with deriving predictive insights from Big Data. Specifically, they will talk about how they are intelligently consolidating structured and unstructured data from multiple sources – including primary research, proprietary, demographic, secondary research, macroeconomic, and behavioral.

Aberdeen will also present findings on the performance benefits being enjoyed by leaders in the Big Data movement, and the role that technology solutions play in achieving this success. Finally, one such solution will be discussed in more depth – Nuevora’s unique big data framework, Integrated Research & Analytics (NIRAF) – and how through a combination of technology, proprietary algorithms, focused apps, and human prowess, Nuevora is enabling a smarter way to extract value from big data.

About our Presenters:

Nathaniel Rowe, Research Analyst, Business Intelligence (BI), Aberdeen Group
Nathaniel Rowe is a Research Analyst in the Enterprise Data Management practice at Aberdeen Group. His practice focuses on the rapidly growing volume of business data, and the Best-in-Class practices for the creation, capture, management and analysis of this information. His research topics cover everything from physical documents, unstructured data, master data records, and the ever “Big Data” problem facing modern companies. Nathaniel holds a BA from Yale University. He was appointed as a Kern Fellow in Yale’s Department of Digital Media and Dissemination following graduation, and worked for several years in the electronic disaster recovery industry before joining Aberdeen.

Phani Nagarjuna, Founder & CEO, Nuevora
Founder and CEO, Phani Nagarjuna is a results-driven software and technology industry executive with over 15 years of successful executive leadership experience across strategy, sales, marketing, and product management across big data analytics, software, and IT industries. Before founding Nuevora, Nagarjuna was EVP of oneCommand where he led the launch one of the leading multichannel marketing SaaS platforms for the retail industry while helping the company grow 400+% and get listed to the Inc. 500. Prior to that, Nagarjuna helped architect one of the fastest corporate turnarounds in the IT industry for Caritor. Nagarjuna holds an M.B.A. from Harvard University and an MS from the University of Cincinnati.

Tom Starek, Director, Market Intelligence Services, Diebold, Inc.
Tom Starek serves as Director of Market Intelligence Services at Diebold, Inc. He and his team provide market and competitive intelligence to various constituencies throughout the organization as well as customers. His background includes manufacturing, product management, market research and competitive intelligence. Tom joined Diebold in October of 1993 where he has served in numerous strategic capacities. He has been doing market and competitive intelligence for 12 years.



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