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Retail Banking
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Empowering financial services with data driven solutions



Enlarge share of wallet

  • Focus cross-sell efforts on the most likely product offering for each customer
  • Prioritize offerings by key strategic metrics: Response, conversion, profitability
  • Full lifecycle offering including acquisition, onboarding, cross-sell, churn management
Enlarge share of wallet
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Process

Optimize Marketing Spend

  • MMM for banking optimizes media spend vs. revenue, acquisition and LTV
  • Attribution modeling enables accountability and contribution management of the spend by channel, program or campaign
  • Understand and optimize the return on the marketing investment (ROI-Marketing)
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The Last Mile of Big Data

  • Platform Delivery ensure solutions are timely and actionable for the business
  • Visualization - Empowers business owners with short time-to-decision
  • Cloud implementation - Enables 'always optimized' solution deployment
The Last Mile of Big Data
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