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Customer Case Studies
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A Global Tech Giant

Key Challenges Tackled
  • Contain and reduce customer attrition
Key Apps Enabled
  • nBAAP™ Churn
  • Data to Action cycle: < 1 week
Key Impact Delivered
  • Revenue Protection and Growth across 13 global markets
  • Data -> Analytics -> Action cycle: < 1 week
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Retail/Entertainment

Key Challenges Tackled
  • Drive number of customer visits
Key Apps Enabled
  • nBAAP™ Behavioral Targeting
  • DnBAAP™ Campaign Optimization
Key Impact Delivered
  • Incremental Revenue Growth
  • Enhanced Campaign ROI
  • Increased frequency in customer visits
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Apparel Retail

Key Challenges Tackled
  • Understand the Impact of Store Merchandizing Promotions on Sales
  • Drive Sales Growth
Key Apps Enabled
  • nBAAP™ Share of Impact
Key Impact Delivered
  • Growth in incremental visits
  • Unlocked the Source of Value in Merchandizing and Store Promotions to drive incremental Sales
  • Increased frequency in customer visits
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Financial Services

Key Challenges Tackled
  • Drive new customer acquisition volumes in call center channel
  • Drive renewal volume in call center channel
Key Apps Enabled
  • nBAAP™ Attribution Optimization
Key Impact Delivered
  • Qantified the impact of individual media tactics to the incremental changes in quote volume into call centers from new and existing customers
  • Optimized Media Mix
  • Optimized new and existing customer quote volume against competitors' marketing tactics
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CPG

Key Challenges Tackled
  • Achieve new trials and drive consumer adoption
  • Increase repeat buying
  • Drive market share growth
Key Apps Enabled
  • nBAAP™ FSI Circulation Optimization
  • mBAAP Lik-Persona Targeting
Key Impact Delivered
  • Incremental shift in "new trials"
  • Incremental product affinity through "repeat" buys
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Hi-Tech

Key Challenges Tackled
  • Drive Revenue Growth through product penetration
Key Apps Enabled
  • nBAAP Up-sell Optimization
  • nBAAP Cross-sell Optimization
Key Impact Delivered
  • Growth in revenue per customer
  • Increase customer profitability
  • Increase in customer stickiness
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