Nuevora's leading edge analytics expertise will bolster the development of Sutherland's data analytics services platform, enabling them to offer smart Business Process Management services powered by Nuevora's proprietary Big Data Analytics & Apps Platform (nBAAP TM) Read More»
"To gain sufficient ROI on a company’s investment in acquiring and keeping customers, a CMO needs to leverage data that is continually collected across the entire enterprise, throughout each step of the customer life cycle process." An organization needs to have a clear road map and long-term strategic plan to maximize the lifetime value of all its customers... Read More»
The pace of retail is accelerating on a number of fronts. First, retailers must deliver personalized offerings that feature the right product to the right customer when and where s/he wants to shop. That requires an accelerated pace of innovation. Added to this, the shopping preferences of consumers are continually changing owing to the plethora of touch points – mobile, web, multiple devices, apps, in-store, etc. Read More»
When consistently collecting information streams, business intelligence tools can be designed to take on only the information that is relevant to the company. This is key for CFOs who are trying to provide value when being a part of strategic decision-making and business forecasting. A recent article for CFO magazine written by Phani Nagarjuna, founder and CEO of big data analytics firm Nuevora, stated there are a number of ways big data and analytics will allow CFOs to take on a bigger, and more important, stake in the future success of their company. Read More»
Currently within the consumer packaged goods manufacturing sector, we have what seems on the face to be a paradoxical situation. High-powered Big Data analytical services offer actionable insights like never before, for extremely competitive prices, to nearly all businesses. At the same time, however, the entire market looks very sluggish and stagnant. Although this might seem highly illogical at first, looking at the situation from a novel perspective might lead us not only to a reasonable explanation, but to valuable insights.
In fact, market shares for top ten CPG producers have been declining steadily. Big pushes and promos reap smaller returns every time; new brands have little staying power; and customers continue to look for alternative brands. Given that this comes at a time when CPGs have more analytical tools and info at their disposal than ever before, execs and analysts are understandably befuddled. Could it be that the glut of analytic services has finally whittled opportunity and arbitrage down to nickels and dimes? Read More»
Usage-based insurance (UBI) has been around for a while – it began with Pay-As-You-Drive programs that gave drivers discounts on their insurance premiums for driving under a set number of miles. These soon developed into Pay-How-You-Drive programs, pioneered by Progressive, which track your driving habits and give you discounts for 'safe' driving.
In the traditional system, a consumer calls an insurance company, provide some basic information, and get a quote for auto insurance based on type of car, age, gender, marital status, location, driving history, and credit history of the customer. These attributes act as proxies for your auto risk, and the riskier you are the more likely you are to file a claim. These attributes allow an insurance firm to stack you up against the rest of population and see where you are likely to fall in terms of risk. They are playing a guessing game based on averages. Read More»